Business development is concerned with creating new connections with clients and keeping these connections so that you may use them as leverage when necessary. Marketing focuses more on bringing in new clients and leads. Consider the cycle of lead generation and lead handling when comparing marketing, sales, and business development.
when a customer realizes they have an issue and need a solution but isn’t yet certain what it is. They study the consumer market to have a better idea of what it may be.
A customer is more devoted to finding a solution and has a greater knowledge of their issue. They may be contemplating several various strategies or solutions but haven’t decided on any yet.
Based on their research, the buyer is aware of the solution they require, and before deciding on one, they may consider other possibilities from various businesses or providers.
With minor modifications, marketing also functions during the awareness and consideration phases. During the buyer’s research phase, marketers will aim to directly present their brand to the customer. The sales staff is ultimately in charge of helping the customer through the decision-making process and convincing them to select their good or service, which results in generating the lead
