Second Cup
Today, Second Cup Café is the biggest reseller of specialty coffee in Canada. With almost two thirds of its network of cafés located in office buildings and retail malls, Second Cup had over 130 sites, with a continued emphasis on brewed coffee, whole bean coffee, and coffee-related products.
VISION
Being concerned with the methods used in coffee production and the just compensation of growers. They also worry about the environment because they want to ensure that there will be enough coffee for future generations to enjoy.
MISSION
Being the best is their aim. For them it is placing coffee at the center of operations and putting an emphasis on quality, innovation, and providing a customized experience for each client.
- Clients:
Second Cup - Category:
Marketing - Date:
10-2-2021
